Sponsor Logo Placement on Team Cycling Kits, Panel by Panel

Your sponsor list, placed zone by zone on a proof you can forward to every sponsor.

We handle sponsor logo placement for teams that order their kit through us: your sponsors go into three tiers, each tier holds named zones on the jersey, gilet and jacket, and every logo carries a printed width that holds from XS to 3XL.

We work with the person who answers to the sponsors: a club kit secretary, a corporate riding group organiser, a college team officer or a league kit coordinator.

You send the list of sponsors in the order your team ranks them. Our Kit Layout Designer draws the first allocation, you move anything you want, and your sponsors see their own logo on every cut before you sign.

Send your sponsor list and logo files for a zone check See how the three sponsor tiers map to the jersey zones

Outside of the collar Partner and supplier marksSet on your proof
Upper back Main sponsorAt least 10 cm, at most 30 cm
Upper-arm sleeve panels Secondary sponsorsAt least 4 cm, at most 8 cm
Rear pocket faces Secondary sponsorsAt least 4 cm
Rear hem gripper band Partner and supplier wording onlySet on your proof

When a sponsor changes mid-season, only its zone is redrawn, and your roster records which version each rider's kit came from.

Every sponsor's zone and printed width on your signed proof
One logo width from XS to 3XL
Every jersey checked zone by zone before bagging
Proof version recorded on every roster line

A kit layout designer and a team manager at a table with the printed layout proof both of them sign

Sponsor Layout Drawn by Our Kit Layout Designer, Co-Signed by You

Sponsor placement is part of your layout proof, and one person on our side draws it. The Kit Layout Designer takes your sponsor list and logo files, places every sponsor in a named zone on every piece your team orders, and writes each logo's printed width on the proof.

The proof carries two signatures and a date: the Kit Layout Designer's and yours. Your signature fixes the sponsor layout. After that, any change to a sponsor's zone or width becomes a new dated version, and it counts only when you co-sign it.

What the signed proof settles for your sponsors:

Which tier each sponsor sits in, taken from the list you sent.
The named zone each sponsor holds on every piece and every cut.
The printed width of each logo, the same on every size.
The version number and date, so anyone can tell which layout is in print.

The Programme Coordinator, your single contact, hands production the signed version and nothing else, along with your locked roster and each piece's dated colour reference. A logo your sponsor did not see on the signed proof does not reach the printing floor.

You keep the signed proof and can forward it unchanged to a sponsor, a committee or a company office. Every sponsor decision is recorded on it or in writing, so a sponsor reading it alone can see what was agreed and when.

The factory behind your kit holds ISO 9001:2015, OEKO-TEX® STANDARD 100 at fabric level and a BSCI audit.

Your team ranks its sponsors and we place them. Before the proof is signed, you send us one sponsor list, set out in tiers.

For each sponsor it gives the name, the tier, and, if you already promised one, the zone you want. The order of names within a tier is the order of priority within that tier.

A team manager showing a sponsor the kit layout on a phone while they go through the club's sponsor list

The three tiers and the jersey zones each one holds:

Main sponsor, the title or main partner. Holds the front chest, across the zip or on one side of it, and the upper back. These are the main sponsor zones, printed at least 10 cm wide.
Secondary sponsors. Hold the upper-arm sleeve panels, the side panels, the rear pocket faces, and the other side of the front chest when the main sponsor does not cross the zip. These are secondary zones, printed at least 4 cm wide.
Partner and supplier marks. Sit on the outside of the collar, and as wording on the rear hem gripper band.

How the first allocation is drawn.

The Kit Layout Designer reads your list from the top. The main sponsor goes into the main zones. Secondary sponsors fill the secondary zones in the order you listed them.

Partner and supplier marks go to the collar and the hem band. The first proof shows every sponsor in its zone, with its printed width, on every cut your team orders.

How you change it.

You move any sponsor to another zone in your combined reply for that review round. If a secondary sponsor was promised the chest beside the zip, or your main sponsor wants the chest on one side only, you name it and the Designer redraws it. Each change comes back as a new dated version, with the changed zones marked against the previous one.

What every allocation keeps:

Each logo stays within the printed widths for its zone.
The three no-print rules on the jersey apply to every sponsor in every tier.
Shared zones follow the sharing rules for that zone.

If a change would break one of these, the Designer moves or resizes the logo before the version reaches you. The change note says what was adjusted and why.

The tiers are your team's decision. We draw the order you give us and never re-rank your sponsors. The finished list is one of the decisions that has to be fixed before proof sign-off, along with your number and name rules.

Jersey Sponsor Zones: Each Panel, Its Tier and Its Printed Width

These are the jersey sponsor zones on a team jersey, with the tier each zone takes and the printed width we work to. Every maximum comes from the XS of the cut, and the width printed on the XS is printed on every size.

Jersey Sponsor Zones: Each Panel, Its Tier and Its Printed Width
Zone	Tier	Printed width
Front chest, across the zip	Main sponsor	At least 10 cm, at most 24 cm
Front chest, one side of the zip	Main sponsor	At least 10 cm
Front chest, other side of the zip	Secondary sponsor	At least 4 cm
Upper back, from below the collar to the pocket line	Main sponsor	At least 10 cm, at most 30 cm
Upper-arm sleeve panels	Secondary sponsors	At least 4 cm, at most 8 cm
Side panels	Secondary sponsors	At least 4 cm
Rear pocket faces	Secondary sponsors	At least 4 cm
Outside of the collar	Partner and supplier marks	Set on your proof
Rear hem gripper band	Partner and supplier wording only	Set on your proof

The back of a team jersey on a hanger, showing the upper back, the rear pocket faces and the hem gripper band

The width written beside each logo on your proof falls inside these limits. You can check a sponsor's file against the table before sending it, and tell each sponsor where it sits and how wide it prints while the proof is still being drawn.

All four jersey cuts, men's and women's in short and long sleeve, carry these zones under the same names and at the same widths. A sleeve sponsor on a long-sleeve jersey sits where it sits on the short sleeve, measured from the shoulder seam.

Three rules hold in every zone:

The zip teeth stay unprinted.
Nothing crosses the rear pocket fold.
Sponsor logos and wording stay inside one panel, clear of side and sleeve seams.

How these rules work on each cut, and how the chest logo is split at the zip, is set out on our custom team cycling jerseys page.

Several Sponsors in One Zone: Zip Sides, Back Rows and Sleeves

When your list is longer than one sponsor per zone, some zones take two. Each zone has a fixed way of sharing, and within a shared zone sponsors sit in the order of your list.

Front chest, both sides of the zip.
One sponsor on the left of the zip and one on the right, neither crossing it. When your main sponsor takes one side, a secondary sponsor takes the other, at its own width.
Upper back.
Up to two sponsors, in two rows, one above the other. The main sponsor is always in the top row. Both rows sit above the pocket line, and both are main sponsor zones printed at least 10 cm wide.
Upper-arm sleeve panels.
One sponsor on the left sleeve and one on the right.
Side panels.
One sponsor per side panel zone, inside the panel and clear of the side seam.
Rear pocket faces.
One sponsor in the pocket face zone, below the pocket fold.
No zone holds three sponsors or more. Which sponsor takes which side or row comes from your list, and you can swap any pair in your combined reply for that round.

For each shared zone, the proof shows both sponsors in their positions with their widths, on every cut. A sponsor that shares the chest with another sees exactly which side of the zip it holds, on the men's and women's jerseys.

Shared zones follow the same widths as single ones. A second back-row sponsor prints at main sponsor width, and a right-sleeve sponsor at the same sleeve width as the left. The pre-send check on the XS of each cut covers both sponsors in every shared zone.

Each Sponsor's Width Fixed From XS to 3XL

For your sponsors, the width written on the proof is the width on every rider in the team, from XS to 3XL, because each cut's logo widths are set on its XS and printed unchanged on every larger size.

A sponsor promised a 24 cm chest logo sees 24 cm on the XS and 24 cm on the 3XL.

Each logo is positioned from the zip, the shoulder seams, the collar and the pocket line, so it sits in the same spot relative to them on every size.

Before any version is sent to you, the Kit Layout Designer places every sponsor logo on the XS of each cut your team orders and checks it against the widths for its zone.

Where a sponsor's logo is wider than the XS allows, it is brought down to the zone's maximum or moved to a zone large enough for it, and anything else that fails is corrected before sending.
The change note on that version lists each adjustment, so you see the width your sponsor gets before your sponsor does.
The same check runs on the women's cut and the long-sleeve cuts, which carry the same named zones and the same logo widths as the men's short sleeve. A sponsor on the women's jersey prints at the width it was given on the men's.

How the size rule works on every jersey cut is set out on our custom team cycling jerseys page, and the full pre-send check on our team kit design service page.

Send Your Sponsor List for a Zone Check

Send your sponsor list in tier order with each sponsor's vector files. We reply within 24 hours on working days and tell you which files pass and which zone each sponsor goes into.

Send your sponsor list and logo files for a zone check

Team Kit Sponsor Placement on Gilets, Jackets, Warmers, Caps and Socks

Team kit sponsor placement runs from the jersey across every piece your team orders. Gilets and jackets use the same named zones as the jersey, so your main sponsor holds the same zones on the outer layer.

A club riding out in the same colours, some riders with a gilet or a jacket over the jersey

The gilet and the jacket are each checked on their own XS, and the printed width each one holds is written on the proof for that piece.

Club gilet.
Front chest, upper back and side panels, named as on the jersey. Your main sponsor holds the gilet's front chest and upper back.
Club jacket.
Front chest, upper back, sleeve panels and side panels, named as on the jersey. Your main sponsor holds the jacket's front chest and upper back.

The combined kit view, a page of your proof, draws the pieces your team ordered worn together: the jersey alone, then with the gilet or the jacket over it.

With an outer layer drawn over the jersey chest, you can see your main sponsor's place on the gilet or jacket, so a sponsor that paid for the chest sees its logo on a rider in the cold-weather kit before you sign.

How the combined view is drawn and signed is set out on our team cycling kit sets page.

Arm and leg warmers, caps and socks each carry your crest or one sponsor's small mark. Its position is drawn on the combined kit view, and you choose which sponsor, if any, goes on them.

The detail for outer layers is covered on our custom club cycling jackets and gilets page, and for the smaller pieces on our custom team cycling socks, caps and warmers page.

Sponsor Review, Bagging Check and Remake Against the Signed Proof

From the first proof to the kit in your riders' hands, your sponsors' positions are checked at three points, and each check is made against the version you signed.

Before signing:

your sponsors review through you.

The layout proof comes to you as a PDF. On every cut, each named zone shows the sponsor's logo in position with its printed width. You forward the PDF, and each sponsor looks up its own name zone by zone through the pieces it appears on, men's and women's patterns each on their own page.

Your sponsors send their comments to you, and you send us one combined reply per round. We work with you as the single contact, so we never reply to a sponsor directly.

Where two sponsors ask for the same zone, your reply decides it. Each new version comes back dated, with every changed zone marked. When a sponsor asks to approve its position, it sees the version you are about to sign.

Before bagging:

every jersey is checked against the signed proof.

The Packing Lead checks each jersey before it goes into a rider's bag. Two of the five checks cover your sponsors:

Each sponsor is in its named zone, at the place and width the signed proof gives it.
A chest logo split by the zip lines up as one mark once the zip is done up.

Any jersey failing either check comes off the bench and is printed again before it goes in a bag. If a reprint would move your shipping date, the Programme Coordinator tells you in writing.

Before any bag is packed, one complete set from the batch is laid out against the combined kit view, and the main sponsor and crest positions are checked on every piece. Every check is ticked on the packing list, line by line, and signed by the Packing Lead.

After delivery:

compare the kit with the signed proof.

You hold the proof and the packing list. If a delivered piece shows a sponsor in the wrong zone, at a width other than the one on the proof, or split at the zip, send us a photo.

We reply within 24 hours on working days. Where the piece differs from the signed proof, we remake it and ship it with our nearest production run, at no charge.

If a delivered piece matches the signed proof and a sponsor now wants a change, the change is drawn as a new dated version. You co-sign it, and it applies to pieces made in your later ordering windows.

Sponsor Placement Edges: Standard, Conditional and Kept Off

What we place, as standard:

Every sponsor on your list, in its tier's zones, at one printed width from XS to 3XL.
Your main sponsor in the same named zones on the gilet and the jacket.

What we place when a condition is met:

A chest logo across the zip, up to 24 cm wide, with both halves printed from one file.
An upper-back logo up to 30 cm wide, and a sleeve logo up to 8 cm, both set by the XS.
Embroidery, silicone embossing and reflective print, when each sponsor sends a single-colour vector version, since these finishes print in one colour.
A logo on a dark base zone, when the sponsor sends a reversed vector version.
A different allocation from our first draft, when it keeps the widths and the no-print rules.
A sponsor mark on warmers, caps or socks, one sponsor per piece.

What stays off the kit:

Any print on the zip teeth.
Any part of a logo crossing the rear pocket fold.
A sponsor logo or wording across a side seam or sleeve seam.
Three or more sponsors in one zone.
A larger logo on larger riders.
A logo drawn from a screenshot, a JPG or a photo of an old kit. We return the file with a note on what is needed.

Mid-Season Sponsor Change: One Zone Redrawn, Issued Kit Kept in Use

When a sponsor joins, leaves or changes its logo during the season, the Kit Layout Designer redraws only the zones the change affects. Send the new logo as vector files, full colour and single colour, and name the zone it goes into or replaces.

Everything outside those zones comes from your team file as signed: the colourway, the crest, the number rules and every other sponsor. The redrawn proof is filed as the next dated version. Its change note marks the redrawn zones against the previous version, and you co-sign it before it is used.

Which pieces carry the new version:

Pieces made in your ordering windows after you co-sign: new riders, crash replacements, added pieces and your next reorder.
Pieces already delivered stay in use. We do not recall or reprint kit your riders are wearing.
If you want the whole team in the new layout, you open a full team order, and it runs through a normal ordering window with a locked roster and its own production run.

A sponsor change is drawn into your next window. We do not open a separate window for it. If you need the new sponsor on kit by a set date, give us that date. Your Programme Coordinator works the window back from it and sends you the updated date sheet in writing.

Sponsor changes between seasons follow the same steps, and the first line of your reorder plan names the zone to redraw. That plan is set out on our team kit reorder program page.

Proof Version on Every Roster Line: A Record for Sponsor Reports

Every line of your locked roster records the proof version that piece was printed from. One rider, one piece, one version. When a mid-season change puts two versions in use in the same season, the roster shows which riders wear which.

What your team file holds after each window:

Every proof version, dated, with its change note. A new version never overwrites the one before it.
The locked roster of every window, each line naming the rider, the piece, the size and the proof version.
The colour reference for each piece, dated, as used in that window.

What you can tell a sponsor from the file:

Which zone it held, and on which pieces and cuts, in each proof version.
The dates each version was signed, so the period its logo sat in each zone is on record.
Which riders' pieces carried each version, line by line from the locked roster.

Two people on our side can edit the file, the Programme Coordinator and the Kit Layout Designer, and no layout change stands without your co-signature. The packing list for each window, with the sponsor checks ticked and signed, stays with you.

You can ask for a copy of your team file at any time. Take the versions and their dates, and you have a season-by-season record of every sponsor's zone, with the roster lines showing the riders whose kit carried it.

You can hand that record to a sponsor at renewal, attach it to a sponsorship report, or show a committee which sponsor sat where in which season.

Your file stays with us for 5 years after your team's last order. When your kit secretary or team manager changes, the new one takes over with a copy of the file, with no need to redraw the layout or collect the sponsor history again.

When your contact on our side changes, the file and every signed document move with the programme, and you are told in writing before the next contact.